Baconnaise: What is it & How is it Made?!

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Why Is Everyone Talking About Baconnaise?!


Born from an unusual fusion of bacon and mayonnaise, Baconnaise has carved a niche in the culinary world that few could have predicted. Combining two distinctly American flavors, Baconnaise has garnered a cult following, beloved by food enthusiasts for its unique taste and versatility. This article delves into the world of Baconnaise, exploring its conception, history, and its undeniable impact on popular culture.

What is Baconnaise?

Baconnaise being made

Baconnaise is a bacon-flavored, mayonnaise-based food spread created by J&D’s Foods, a company renowned for its penchant for incorporating bacon flavor into various products. The product is a blend of the rich, creamy texture of mayonnaise and the smoky, savoury punch of bacon.

Baconnaise is ovo vegetarian and kosher certified, owing to its bacon flavour derived entirely from non-meat sources. The key ingredients include soybean oil, water, egg yolk, vinegar, salt, and an array of spices that all combine to replicate the coveted taste of bacon. This innovative food spread offers a unique way for even vegetarians and those adhering to a kosher diet to enjoy the indulgent flavor of bacon.

The History of Baconnaise

Baconnaise was conceived by Justin Esch and Dave Lefkow, founders of J&D’s Foods, who first gained fame with their creation of Bacon Salt. Intrigued by the idea of introducing the bacon flavor into other food products, the duo embarked on a mission to create Baconnaise.

This journey began with test marketing in Grand Forks, North Dakota, which returned promising results. Encouraged by the feedback, J&D’s Foods launched Baconnaise in 2008. What started as an experimental product quickly became a gastronomical sensation.

what is baconnaise

Baconnaise in Pop Culture

The ascendance of Baconnaise into pop culture was marked by features on renowned shows such as The Daily Show and The Oprah Winfrey Show. On these platforms, Baconnaise was presented as a quirky yet appealing food innovation, sparking curiosity and interest among audiences.

The media exposure led to a considerable spike in sales and recognition, establishing Baconnaise as a household name. It underscored the power of popular culture in influencing food trends and propelling novel products into the mainstream.

The Production of Baconnaise

The unique selling proposition of Baconnaise lies in its ability to deliver an authentic bacon flavour without using any actual bacon. Achieving this required a careful selection of ingredients and a meticulous process.

Soybean oil forms the base, providing a creamy texture, while egg yolk and vinegar contribute to the mayonnaise-like consistency. The secret to the bacon flavour lies in a carefully chosen mix of spices and flavourings, while salt balances the overall taste.

Varieties of Baconnaise

To cater to a wider consumer base, J&D’s Foods later introduced Baconnaise Lite – a lighter version of the original. Baconnaise Lite offers the same indulgent taste but with fewer calories, appealing to health-conscious consumers who still want to enjoy the unique bacon-mayo flavor.

a variety of baconnaise

The Use of Baconnaise


Baconnaise has a range of applications in the culinary world. Its most common use is as a spread on sandwiches and burgers, adding a smoky, savoury kick. It’s also found a place in dips, salad dressings, and even gourmet recipes, highlighting its versatility.

Beyond traditional uses, Baconnaise has inspired creative culinary endeavours. From baconnaise-infused desserts to unconventional pairings like baconnaise sushi, the spread continues to surprise and delight in equal measure.

Baconnaise FAQs

What is Baconnaise made of?

Baconnaise is made of soybean oil, water, egg yolk, vinegar, salt, and a variety of spices. Its bacon flavour is derived from non-meat sources, making it suitable for ovo vegetarians and those following a kosher diet.

What is Baconnaise used for?

Baconnaise is used as a spread on sandwiches and burgers, an ingredient in dips, and a dressing for salads. It can also be incorporated into gourmet recipes and even used in unconventional pairings.

What do you eat Baconnaise with?

Baconnaise pairs well with a wide variety of foods. Most commonly, it’s used with bread-based dishes, but its smoky, savoury flavour complements many foods from fries to sushi.

Is Baconnaise vegan?

No, Baconnaise is not vegan. While it does not contain actual bacon, it does contain egg yolk, making it ovo vegetarian.


Baconnaise, in essence, is a culinary marvel that exemplifies the innovation in today’s food landscape. From its conception by Justin Esch and Dave Lefkow, it has captured the imagination and taste buds of many, catapulting it from novelty item to food phenomenon. Its distinct flavour, widespread popularity, and unique origin story continue to intrigue and captivate, cementing its place in both our pantries and pop culture. As we’ve discovered, whether you’re a die-hard bacon lover, a vegetarian bacon enthusiast, or just an adventurous foodie, Baconnaise offers a unique culinary experience that is nothing short of revolutionary.

Andy Canter


Ever since I started cooking I’ve been fascinated by how different people’s techniques are and how they best utilise the ingredients around them. Even the person living next door will have their own unique way of frying an egg or cooking a salmon fillet.

This fascination led me on a journey across the globe to discover the countless practices and traditions the world of cooking has to offer. I thought you’d enjoy and find value in sharing that journey with me so I created Cooked Best!